How to Calculate the ROI of Personal Branding

When I first began working on my personal brand and consistently sharing my thoughts, it was hard work. Sometimes, I stumbled and thought to myself, "why am I doing this?"

I'm sure many of you go through this and lose sight of how powerful it is to own your brand, and the main reason I've heard is that it's hard to measure its ROI.

That's not completely wrong. It is hard to see its impact. Personal branding is a long-term commitment, and it's one of the best investments you can make for your future.

For this, I've laid out some short-term and long-term metrics you can use to measure the impact of your personal branding efforts. I hope you find these useful and they inspire you to either start or keep you going.